Business Operator Handling Personal Information:
Mercedes-Benz Japan G.K.
President and CEO Go Goeltinger
〒261-7108
2-6-1 Nakase, Mihama-ku, Chiba-city, Chiba-prefecture
English Customer Desk (Toll Free) 0120-009-927 (Business hours: 8AM-8PM /365 days)
*The service may be suspended due to system maintenance, etc. We appreciate your understanding in advance.

Thank you for visiting our Company’s website and for your interest in the products our Company offers. Protecting our customers’ Personal Information is one of the most important tasks for our Company. This Privacy Policy explains how our Company handles customers’ Personal Information as follows.
Our Company may revise this Privacy Policy from time to time, and any revisions will be notified on our Company website, etc.

1. Definitions
2. Protection of Personal Information
3. Customer choice
4. Purpose of Use of Personal Information
5. Personal Information to be Collected
6. Handling of Special Care-required Personal Information
7. Joint Use
8. Disclosure and Provision to Third Parties and Outsourcing of Business
9. Request for Disclosure, etc. regarding the Handling of Personal Information
10. The Deletion of Personal Information
11. Cookies
12. Others

1. Definitions
1) Business Operator Handling Personal Information:
 a. Our Company: Mercedes-Benz Japan G.K.
 b. Mercedes-Benz: Mercedes-Benz AG
 c. Mercedes-Benz Group: Mercedes-Benz Group AG
 d. Mercedes-Benz Group Companies: Mercedes-Benz and Mercedes-Benz’s parent company, subsidiaries, and affiliates
 e. Authorized Dealer: A company that enters into a distribution agreement with our Company and sells Mercedes-Benz products (products manufactured or sold by Mercedes-Benz; hereinafter the same) under such agreement
 f. Authorized Parts jobbers: A company that enters into an agreement with our Company and sells Mercedes-Benz parts of products (parts of products manufactured or sold by Mercedes-Benz; hereinafter the same) under such agreement 
2) Personal Information:
Personal information as defined in Article 2, Paragraph 1 of the Act on the Protection of Personal Information (hereinafter referred to as the "Personal Information Protection Act"). In other words, information about a living individual that falls under any of the following.
 • Information that can identify a specific individual or that can be easily collated with other information and thereby identify a specific individual.
 • Information that contains an individual identification code.
3) Special Care-required Personal Information:
Personal Information that includes the person's race, creed, social status, medical history, criminal history, the fact of having been a victim of a crime, or any other descriptions, etc. specified by Cabinet Order as requiring special care in the handling of such information so as not to cause unfair discrimination, prejudice, or other disadvantage to the person.
4) Personal Data:
Personal Information constituting a personal information database, etc. A personal information database, etc. is a collection of information systematically arranged in such a way that specific Personal Information can be searched for.
5) Retained Personal Data:
Personal Data that the Business Operator Handling Personal Information has the authority to disclose, correct, add to or delete, discontinue its use, erase, and discontinue its provision to a third party. However, such data specified by Cabinet Order as data that harms public or other interests by making its existence or non-existence known is excluded.
6) Cookies:
Technically, there are HTML cookies and similar software tools (so-called "Flash cookies"), such as Web/DOM storage and local shared objects, which our Company refers to as Cookies collectively.

2. Protection of Personal Information
Our Company will take technical and organizational security measures to protect customer information managed by our Company from alteration, loss, destruction or unauthorized access. Our Company continues to improve its security measures as technology advances.

3. Customer choice
Customers are not legally or contractually obligated to provide their Personal Information. However, the use of some functions of our Company website may be subject to the provision of Personal Information. If a customer does not provide Personal Information, the customer may not be able to use these functions or may need to use them with limited functions.

4. Purpose of Use of Personal Information
We use the Personal Information provided by customers within the scope of the purposes of use specified below.
1) To respond to requests and inquiries from customers
2) To conduct transactions between our Company and customers smoothly
3) To provide after-sales services for Mercedes-Benz products purchased and to respond to customer requests
4) By utilizing and/or analyzing (including analyzing by AI) the obtained Information, to provide information by sending printed materials, telephone calls, e-mail, SNS (social networking service), SMS (short message service), visits, DMs, Online advertising, as well as dispatching information magazines concerning functions of our products and services and our Company, etc. in relation to promotions, product and service information, events, etc. with respect to our Company’s automobile sales business and ancillary services such as automobile loans and leases
5) To conduct questionnaire surveys for marketing activities such as the planning and development of products and services, consumer trend surveys, customer satisfaction surveys, etc. relating to our Company’s automobile sales business and ancillary services
6) By utilizing and/or analyzing (including analyzing by AI) the obtained Information, to send printed materials, and for telephone calls, e-mails, SNS(social networking service), SMS (short message service), visits, DMs, Online advertising, functions of our products and services etc., concerning our Company's regular inspections, after-sales services, such as automobile inspections and insurance policy expiration, etc., and to provide information on our Company
7) For market control, business, and profitability analysis. etc. (including analyzing by AI) in the Mercedes-Benz Group Companies. 
8) To prepare internal statistical data of our Company (age composition, gender composition, etc.)
9) To ensure customer convenience and to protect our Company’s IT systems from attack and other fraud
10) To use for any purpose incidental to any of the foregoing items

5. Personal Information to be Collected
1) Each time a customer accesses our Company's website, our Company will collect and store the following information.
 • Specific information about the browser and operating system
 • Access date and time
 • Interaction status (example: whether the customer could access the website or received an error message)
 • Use of functions on the website
 • Search phrase entered
 • Frequency of access to individual websites
 • Name of the file accessed
 • Amount of data transferred
 • Web page from which the website was accessed
 • A web page visited (by clicking on a link on our Company website or by entering a domain directly in the entry field of the tab (or window) of the same browser as that on which our Company website is open) after visiting the website
2) Other Personal Information
Our Company will obtain and store other Personal Information when provided by customers, etc. as part of their registration, contact form, chat, research, price competition, or to enter into a contract or for our Company to provide products or services to customers.

6. Handling of Special Care-required Personal Information
Our Company will not acquire Special Care-required Personal Information without obtaining the prior consent of the person unless permitted by laws and regulations, etc.

7. Joint Use
Please refer to the following file for joint use.
Publishment of Items regarding Joint Use

8. Disclosure and Provision to Third Parties and Outsourcing of Business
Our Company may provide Personal Data to third parties.
1) Our Company will provide Personal Data of customers to affiliates and outsources (meaning third parties to whom our Company’s business is outsourced; hereinafter the same) such as server management companies in addition to EU member states and the UK, the United States, Mexico, India, Singapore, the Philippines, Malaysia and other foreign countries.
 a. System of recipient country: Links to public materials of the Personal Information Protection Commission
 b. Security control measures of recipients: Our Company provides Personal Information to foreign recipients after concluding an agreement with the foreign recipients that requires the foreign recipients to take measures consistent with the intent of the provisions of Chapter 4, Sections 1 and 2 of the Personal Information Protection Act. The agreement stipulates that foreign recipients shall handle Personal Data within the specified purpose of use, that the recipients shall take necessary and appropriate security control measures, and that the provision of Personal Data to third parties is prohibited.
2) In addition to 1) of this Article, our Company entrusts the handling of Personal Data to an outsourcee to the extent necessary for achieving the purpose of use specified in Section 4. The outsourcee shall not use such Personal Data for any purpose other than the outsourced business.
3) Our Company provides Personal Data to following third parties in cases necessary for achieving the purpose of use specified in Section 4. Please refer to this page for the third-party.
4) Our Company will not provide Personal Data of customers to any third party without the prior consent of the customers, except in the case of joint use as set forth in Section 7 and except as set forth in 1), 2) and 3) of this Article. However, Personal Data may be provided to a third party without the consent of the customer if such provision is permitted under domestic or foreign laws and regulations, such as when it is required to protect human life, body or property and it is difficult to obtain the consent of the customer.

9. Request for Disclosure, etc. regarding the Handling of Personal Information
If a customer requests disclosure, notification of the purpose of use, correction, suspension of use, etc. of the Retained Personal Data of our Company in accordance with the Personal Information Protection Act, such customer should use the form prescribed by our Company (see below) and send it to our Company together with the necessary documents. Please note in advance that for requests for disclosure and notification of the purpose of use, the fee indicated in the following prescribed form shall be paid in advance. In principle, as to requests for disclosure, information will be disclosed through the provision of electromagnetic records.

Please refer to the notes of each request form for details such as the method for making the request.

1. Request Form for Disclosure
2. Request Form for Correction, etc.
3. Request Form for Suspension of Use, etc.
4. Request Form for Notification of Purpose of Use

Acrobat Reader is required to download request forms. If you do not have it, please download it from "Download Adobe Reader" below.

Download Adobe Reader

Contact Point of our Company for Inquiries:
〒261-7108
2-6-1 Nakase, Mihama-ku, Chiba-city, Chiba-prefecture
Mercedes-Benz Japan G.K.
English Customer Desk (Toll Free) 0120-009-927
(Business hours: 8AM-8PM /365 days)
*The service may be suspended due to system maintenance, etc. We appreciate your understanding in advance.

10. The Deletion of Personal Information
Even in the absence of a request from the customer, we may delete personal information of customers who have not engaged in transactions with us, contacted us, or applied to us for a certain period, in accordance with our regulations.

11. Cookies
Cookies may be used when customers visit our Company website.
1) Cookies are small files that are stored on a customer's desktop, laptop, or mobile device while the customer accesses the website. By using Cookies, it becomes possible, for example, to confirm if there is already a connection between the device and the website, to take into account the customer’s preferred language and other settings, to provide the customer with certain features (example: online shop, vehicle configurator), or to identify interests based on the customer’s use. Cookies may contain Personal Information.
2) Whether Cookies are used and which cookies are used when a customer accesses our Company website depends on which areas and features of our Company website the customer uses and whether the customer consents, on our Company's consent management system, to the use of Cookies that are not technically necessary. Click here for the cookie settings.
3) The use of Cookies also differs depending on the customer’s web browser settings (examples: Microsoft Edge, Google Chrome, Apple Safari, Mozilla Firefox). Most web browsers are preconfigured to automatically accept certain types of Cookies, but customers can usually change this setting. Customers may delete the stored Cookies at any time. Web/DOM storage and local shared objects can be deleted separately.
4) The acceptance and refusal or deletion of Cookies is linked to the device and web browser used. If a customer uses multiple devices or web browsers, the customer may make different decisions or settings for each.
5) If a customer decides not to use Cookies or to delete Cookies, the customer may not be able to access all features of our Company website, or individual functions may be restricted.

12. Others
1) Mercedes-Benz Central Registration Service
Through the “Central Registration Service” provided by Mercedes-Benz, customers can register with all websites and applications of Mercedes-Benz Group Companies and their brands that are connected to the service. The applicable Terms of Use include the data protection provisions of each website and application. These Terms of Use may be confirmed on the registration page, etc. of each website and application.

In addition to Mercedes-Benz Japan Privacy Policy, please refer to Mercedes-Benz Group AG/Privacy Statement and Mercedes-Benz Finance Co., Ltd./Privacy Policy

Established on April 1, 2005
Revised on April 1, 2006
Revised on November 1, 2007
Revised on April 1, 2010
Revised on March 14, 2017
Revised on August 9, 2017
Revised on June 8, 2019
Revised on March 1, 2022
Revised on June 24, 2022
Revised on January 1, 2024
Revised on February 29, 2024
Revised on April 1, 2024
Revised on August 22, 2024
Revised on September 1, 2024
Revised on January 31, 2025
Revised on June 8, 2025
Revised on August 31, 2025

Here is the privacy policy for authorized dealers, authorized parts jobbers, and other authorized business partners.